SEO is an abbreviated form of a href=""search engine optimization/a. It is perhaps the most important tool in online marketing. If you are running any online business and you want to maximize your profit, you have to get your website optimized. It is the most efficient way to achieve online success for your business.

Some tips and techniques adopted while optimization, can help you in improving the ranking for your website on leading search engines. If these are not properly adopted or the site is not properly optimized, the potential customers will not be able to view your website or it will be spammed. Hence, the simple reason to get your site optimized is to increase its visibility on search engine result pages. The improved ranking will not only enhance the visibility but also bring traffic to your site, which is directly related to profit of your business.

Let's learn about website designing and adopting several technique and methods of SEO

Points to consider while designing website

The very important point that need due consideration while designing the website is that it should be user friendly and attractive. The user should be able to navigate through the pages. The pages should not be meshed up. Once the website is designed, the optimization techniques come into role.

Effective SEO techniques

3Designing appealing and attention grabbing website

4Analyzing relevant keywords that are frequently searched

5Copywriting or informative content

6HTML code optimization

7PPC (per page click) advertising

8Meta tag optimization

9Incoming and outgoing links

10Creation of back links

11Submission of site in search engine and directories

Apart from it, there are some more techniques that should be given due consideration.

Methods of search engine optimization

Getting indexed- some of the leading search engines use crawlers to find page. They use specific algorithm to search for the pages that are linked with each other. Some search engines operate free subscription while others avail paid submission service that guarantee crawling for pay per click. Majority of free subscription guaranty inclusion but does not promise the specific ranking on result pages. Furthermore, the website can be submitted either manually or automatically. It is advisable to use manual service as they give better output.

Preventing crawling- it is done to avoid undesirable content in the index. It is done by including robot.txt files, which perform the required operation.

Increasing prominence- this category can be subdivided into three parts, which are as follows:-

12Content- informative content based on the frequently searched keywords is always given prior advantage.

13URL normalization

14Cross linking- it is done between pages of same website. It gives number of links to main page of website. It is done with the aim of increasing page rank.

Thus, these techniques and methods can help you in achieving your aim of improved website ranking. Hence visit some SEO company to have advantage of all the above mentioned SEO services.

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