I am sure this scenario is going to be familiar to a lot of people.

You are walking through a trade show down a long line of booths. All around you there are people standing in front of the various stands waiting to talk to whoever is willing to stop and check them out. Above the booths you see all sorts of colorful signs and banners. You see posters up along the sides of the booths telling you what the company name is and what it is that they do.

Every booth has a table and on all these tables you see a whole slew of various things. You see a number of papers and other details about the company’s products and services. And next to these you see whatever it is that the company is handing out for free.

Yes, they are going to be handing out something for free. This is a staple of the trade show that each booth will have some little thing to give people to help keep the company name close to them.

You get handed pens, staplers, little Frisbees with a company name on it, and of course along with all of this you also get all sorts of different papers and sheets detailing all sorts of information.

Now the question becomes, what do you do with all of this? Did you bring something to hold all of this information in? I am sure you have had plenty of occasions where you did not, and so you have these loose pages you need to try to sort and keep track of.

To anyone going to a trade show this is something to consider, but not when it comes to yourself. Instead think about the people you are going to be handing your information to, and invest in some folder printing beforehand.

What is more helpful: handing someone four or five loose pieces of paper for them to sort through, or handing them a folder with your company name on it and all of your information already organized inside. You are making it easier for people to keep your information, and you are handing them something that has your company name on it.

Folder printing is not going to be a very expensive thing, either. Plus, if you get a really large order of folder printing done you can be sure to have them ready for a long time. Your company name and logo are not likely to change anytime soon, meaning you would not have any reason to alter the design on your folders.

Not only do you increase the odds of them keeping your information because it will be so easy to, but you are also making a good impression on people.

When you are just one booth in a long line of booths at a trade show you need to do anything you can to make yourself stand out. Perhaps folder printing is the best way for your company to get above the rest.

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry. http://www.printplace.com/printing/presentation-folder-printing.aspx
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